Meet Hanna Belleus – New Chief Marketing Officer at NetClean

Hi Hanna, Welcome! We’re so pleased to have you onboard. Tell me, what brought you to NetClean?

When I got the chance to join NetClean, it felt like a ‘once in a lifetime opportunity’ to be part of the company’s exciting growth journey and to scale the business globally, and at the same time ‘do good’ and enable a brighter future for children. It was really a mix of things that sparked my curiosity; the products, the super skilled people, the strong culture and a challenging role with the possibility to drive growth and change. It felt right both in my heart and my brain!

You’ve got a very interesting and rich background. What do you bring to NetClean?

I have a broad background working with the whole value chain of marketing and communications from several industries; hospitality, tech, design, lifestyle and new mobility – always in a global and cross-cultural setting. My passion is to drive transformation and to see the results that we achieve when all work towards a joint goal.

During the past 10 years I have led a number of change journeys with digitalization at the core and I have learned to let the data and user insight guide me when prioritizing and making decisions.

As a leader I enjoy making others shine and I put a lot of trust in my team. To NetClean I bring a curiosity for people and for technology, a strong will to collaborate and break down silos, a data and effect driven way of working, and a big portion of energy and drive.

You’ve got an interesting life outside of work too! What do you get up to?

When not using my energy for work, I use it to start a million different creative projects at home – everything from art exhibitions with my kids to renovating our kitchen and planning the next MTB (Mountain bike) camp. I spend way too many hours every week on my Trek Remedy 8 hitting the local trails, and on the downhill bike parks during summer – this satisfies my need for adrenalin (and keeps me fairly fit). My second job is actually as an MTB leader in Friluftsfrämjandet. My husband and I live in a house from 1911, with a huge garden, have two equally active kids and two bunnies, and we also run a parental cooperative – so we keep ourselves busy.

When there is time over, I do crossFit, and when there isn’t an ongoing pandemic, I love to travel, experience new things, go out for dinners and spend time with my friends.

And finally, what do you look forward to now?

NetClean have just started to implement a completely new business and growth strategy and this entails a big shift in how we work, communicate and take our products to the market. I can’t wait until we’ve gone a bit further into this process and can start trying out some of our new ideas for real – measure, learn and contribute.

I also look forward to spending more time together with my team, and getting to know every NetCleaner more – hopefully also meeting everyone live. Also, we have just started our first recruitment for the marketing team and I am so excited to see what digital stars there are out there who will be a good match for us.